The MMK
Customer Experience Playbook

Your go-to source for insights and learnings  into experience design and the customer journey.

The Latest

Customer Experience Explained

Design Thinking: Customer Experience Explained

Enhancing Customer Experience Through Design Thinking: Principles, Processes, and Best Practices.

Customer Experience Explained

Human-Centered Design (HCD) : Customer Experience Explained

Enhancing Customer Experience through Human-Centered Design

Customer Experience Explained

Customer Journey Mapping: Customer Experience Explained

Unveiling the Customer Journey: Mapping the Path to Success

Marketing Metrics

Sales Funnel vs. Customer Journey

Create a seamless customer experience by understanding the sales funnel and customer journey.

Marketing Metrics

Brand Promise vs. Brand Experience

Create a seamless customer experience that builds trust and loyalty by aligning your brand promise and experience.

Marketing Metrics

Brand Identity vs. Brand Personality

Build a strong brand with a clear identity and engaging personality.