The MMK
Customer Experience Playbook

Your go-to source for insights and learnings  into experience design and the customer journey.

The Latest

Customer Experience Explained

Data-Driven Design: Customer Experience Explained

Explore how Data-Driven Design utilizes user data to create personalized, optimized customer experiences for superior business growth.

Customer Experience Explained

Empathy Map: Customer Experience Explained

Discover how empathy maps enhance customer experience by providing deep insights into what customers say, do, think, and feel.

Customer Experience Explained

Frictionless Customer Experience: Customer Experience Explained

Create frictionless customer experiences to boost CX and business growth.

Experience Design

Design Thinking and Experience Design: A Powerful Duo for Creating Customer Delight

Discover the power of design thinking and experience design in creating user-centric products and services.