The MMK
Customer Experience Playbook

Your go-to source for insights and learnings into experience design and the customer journey.

Experience Design: Customer Experience Explained

Crafting Exceptional Customer Experiences: The Power of Experience Design

Optimizing B2B customer journeys: Key differences, components, and strategies for success

Maximize success with Moments of Truth: Identify, optimize, and leverage critical touchpoints for growth.

Discover the common marketing mistake that can hinder your business's success and gain valuable insights to steer clear of it.

Discover the power of surveys in unraveling the intricacies of the customer journey.

Discover the benefits of customer segmentation and learn how to implement effective strategies for personalized and engaging customer experiences.

Learn about the importance of customer personas for understanding your target audience, tailoring marketing strategies, and driving business growth.