The MMK
Customer Experience Playbook

Your go-to source for insights and learnings into experience design and the customer journey.

Experience Design: Customer Experience Explained

Crafting Exceptional Customer Experiences: The Power of Experience Design

Unveiling how psychographic personas inform customer experience and guide marketing strategies

Dive into CSAT: a vital tool for measuring customer satisfaction and shaping exceptional customer experiences.

Discover how improving customer experience can boost your business's Return on Investment (ROI).

Discover the importance of Customer Lifetime Value (CLV or LTV) and how it relates to the customer experience.

Discover the importance of usability testing and how it can improve your customer experience.

Discover the power of focus groups in understanding your customers' experience.