The MMK
Customer Experience Playbook

Your go-to source for insights and learnings  into experience design and the customer journey.

The Latest

Customer Experience Explained

Customer Segmentation: Customer Experience Explained

Discover how customer segmentation can enhance your customer experience strategy.

Customer Experience Explained

Understanding User-Centered Design (UCD) for Improved Customer Experience

Learn how to enhance your customer experience by understanding User-Centered Design (UCD).

Customer Experience Explained

User Persona: Customer Experience Explained

Discover the importance of user personas in creating a great customer experience.

Customer Experience Explained

User Testing: Customer Experience Explained

Discover the importance of user testing and how it can improve your customer experience.

Customer Experience Explained

User Research: Customer Experience Explained

Discover the importance of user research in creating a great customer experience.

Customer Experience Explained

Touchpoint: Customer Experience Explained

Discover the importance of customer experience and how it impacts your business success in this comprehensive guide.