The MMK
Customer Experience Playbook

Your go-to source for insights and learnings  into experience design and the customer journey.

The Latest

Customer Experience Explained

Customer Lifecycle: Customer Experience Explained

Understanding the customer lifecycle and its connection to customer experience for business success.

Customer Experience Explained

Churn Rate: Customer Experience Explained

Understanding churn rate and its relationship with customer experience for improved customer retention.

Customer Experience Explained

Customer Retention: Customer Experience Explained

Enhancing customer retention through positive and personalized experiences for long-term business success.

Customer Experience Explained

User Journey Optimization: Customer Experience Explained

Enhancing customer experiences through user journey optimization for business success.