The MMK
Customer Experience Playbook

Your go-to source for insights and learnings  into experience design and the customer journey.

The Latest

Customer Journey

Understanding User Experience (UX): A Guide to Enhancing Customer Experience

Learn about the importance of user experience (UX) design, key elements of good UX, and the UX design process for creating successful digital products.

Customer Journey

Archetype Creation: Crafting the Ultimate Customer Profile

Discover the power of customer archetypes in understanding your target audience and crafting personalized marketing strategies.

Customer Journey

Navigating the Customer Journey: A Comprehensive Guide

Guide to crafting exceptional customer journeys, using technology to personalize experiences and boost loyalty, with real-world success stories.

Customer Journey

The Importance and Benefits of Customer Journey Mapping

Explore the power of customer journey mapping and how it improves the customer experience for businesses.

Customer Journey

Experience Design and Customer Journey Mapping for Small Business Marketing

Learn how experience design and customer journey mapping can improve small business marketing.